The More Powerful
Campaign

Opioid-related overdose deaths in North Carolina have doubled in the past ten years alone, and the problem only continues to grow and devastate lives. Created by the North Carolina Department of Justice and the Department of Health and Human Services to raise awareness of the scope and danger of the opioid crisis, and as a call for action that North Carolinians can rally behind, the “More Powerful” campaign is anchored in the message that together, we are more powerful than opioids, and we can all help play a part in ending the epidemic. The campaign outlines real, actionable steps for the safe storage, use and disposal of pain medications, as well as resources for finding treatment and recovery support.

The campaign is funded by the NCDOJ, the NCDHHS, their partners and generous donors.

Anthem Video

TV Commercials

:60 Commercial
:15 Commercial
:30 Commercial

Billboards