The More Powerful

Opioid-related overdose deaths in North Carolina have doubled in the past ten years alone, and the problem only continues to grow and devastate lives. Created by the North Carolina Department of Justice and the Department of Health and Human Services to raise awareness of the scope and danger of the opioid crisis, and as a call for action that North Carolinians can rally behind, the “More Powerful” campaign is anchored in the message that together, we are more powerful than opioids, and we can all help play a part in ending the epidemic. The campaign outlines real, actionable steps for the safe storage, use and disposal of pain medications, as well as resources for finding treatment and recovery support.

The campaign is funded by the NCDOJ, the NCDHHS, their partners and generous donors.

Anthem Video

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Campaign Leadership

A message from Attorney General Josh Stein

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Attorney General
Josh Stein

As North Carolina’s Attorney General, Josh Stein is focused on protecting North Carolina families from crime and consumer fraud. Since he took office in 2017, Attorney General Stein has made combatting the opioid crisis a top priority.

Since he took office in 2017, Attorney General Stein and his team have worked to draft and pass three laws to help fight the crisis, working closely with Representatives Greg Murphy and Craig Horn, Senators Jim Davis and Tom McInnis, and other members of the General Assembly. The Strengthening Opioid Misuse Prevention Act (STOP Act) reduces the number of people who become addicted to opioids through smarter prescribing practices by doctors and dentists. The Synthetic Opioid Control Act closed a loophole in North Carolina criminal law to give law enforcement an additional tool to go after traffickers and dealers. The Heroin and Opioid Prevention Act (HOPE Act) provides additional resources for law enforcement officers to conduct successful drug investigations and stop the spread of deadly drugs on the streets. In addition to his policy work, Attorney General Stein has held over 20 roundtables across the state to discuss this issue, learn about and share innovative solutions to the crisis, and find out what communities need to prevent addiction and save lives.

Attorney General Stein is also investigating the role of pharmaceutical companies in fueling the opioid epidemic. He recently announced lawsuits against Purdue Pharma and Insys over their alleged roles in worsening the crisis through deceptive marketing and sales practices.

To continue hearing from communities across North Carolina and support local efforts to address the epidemic, Attorney General Stein has convened the North Carolina Law Enforcement Opioid Task Force and the Attorney General’s Council on Collegiate Opioid Misuse. Together, these organizations are working to find creative and practical ways to fight the epidemic.

State Superintendent
Mark Johnson

North Carolina State Superintendent Mark Johnson was elected to lead the state’s public schools in 2016. His career in education began as a teacher at West Charlotte High School, and he later served as a member of the Winston-Salem/Forsyth County Board of Education.

Johnson believes that we must give all students a great start and a navigable path to success. His priorities include early childhood education – making sure students are ready to start kindergarten and can read proficiently by the end of third grade; and career pathways to success – ensuring students understand early that there are many ways to be successful in the 21st Century, and whether their choice is a four-year degree, a two-year degree, military service, or a post-secondary technical training program, our schools must help prepare them to reach their American Dream. Another priority for Johnson is school safety.

Mark Johnson is not only an education leader and former teacher, but he is also a father of a daughter in one of North Carolina’s public elementary schools, making improving education in North Carolina a personal mission for him.

Insurance Commissioner Mike Causey

North Carolina Insurance Commissioner and State Fire Marshal Mike Causey is a businessman with more than 25 years in the insurance industry – as an agent, manager, supervisor and agency owner.

Causey’s goal as commissioner is to fight for more competition in the industry and to combat insurance fraud to drive rates lower for the North Carolina consumer. He is also passionate about making the office more consumer-friendly to help residents attain their insurance needs.

He took office January 2017.